Some traditional avenues are certainly going wayside Traditional Business and phone directories, regional newspapers.

I think many of us still like the feel our niche magazines which can conveniently go where technology is best left alone. And TV has its own evolution but we’ll always have a place for living room entertainment.

I like to think of the current state of affairs as an Expansion of possibilities rather than a Coup d’état. But I can certainly see the need to be on top of it – as new technology, media democratization, and social venues in technology (level the playing field) and make it possible for anyone to shine or else.

Either way it is a little absurd to suggest advertising in the sense of commercials and print ads is failing. For one, good traditional advertising lends brand credibility. Furthermore Ads that connect with their market segment are very effective. I think a good ad can make all the difference. And yes, we are becoming desensitized to marketing messages – but that’s the talent of it. The trick is knowing, engaging, and capturing your audience. Take some of the recent Hardees commercials or the Toyota tundra commercials – glorifying the common Joe. Flattery works and so does advertising. Let’s not forget Buzz-marketing and Advertising are separate tactics within the larger sphere of marketing communications.