Top analyst twitterers / analyst twitter index

30Jul08

image Over the past three months the number of analysts that use Twitter has increased dramatically. When I first started ranking them only 49 analysts used this tool – this has now jumped dramatically to 122 (no doubt by the time I publish this, it will have increased again).

Amongst AR pros, there is still a considerable debate regarding just how useful Twitter is. My view is rather simple: as long as the analysts that are important to me take part in conversations on Twitter then so will I. If they move to another medium (such as LinkedIn, Jaiku etc) then I will move to.

The reason why I believe that ranking the analysts is important is based on the fact that I (like most people) have only limited time and resources and I want to ensure that whatever time I do put to one side to monitor these people, it is focused on those with the greatest impact.

My assumption is that influence can be measured (not by working out their popularity) but by how many people engage with them. It is someone’s choice to follow an analyst or to take part in a conversation with them. Similar to Digg, this user requirement to actively endorse someone has been given the highest rating in my calculations. (The full methodology is explained at the bottom of this post).

Special thanks need to go Carter at SageCircle as I have used his excellent directory as the starting point for identifying who should be included.


 

Firm

Analyst

image image image image image
1 Forrester Jeremiah Owyang 30 15 23 23 90
2 Redmonk James Governor 28 15 18 20 81
3 Message Stowe Boyd 30 15 14 20 79
4 Hurwitz & Assoc. Robin Bloor 30 13 18 19 79
5 Greenmonk Tom Raftery 28 15 17 18 77
6 Redmonk Steve O’Grady 24 15 17 21 77
7 Redmonk Michael Cote 28 15 18 15 76
8 Forrester Event Handle 28 9 17 21 75
9 Jupiter Research Michael Gartenberg 26 15 17 15 73
10 The451 Raven Zachary 25 15 13 16 69
11 AMR Research Jonathan Yarmis 25 15 16 13 68
12 Illuminata Jonathan Eunice 17 13 13 24 66
13 Tech~Surf~Blog Graeme Thickins 19 13 13 20 65
14 AIIM Market Intel. Dan Keldsen 24 14 10 18 65
15 Monash Research Curt Monash 26 15 7 16 64
16 IDC Rachel Happe 24 14 13 13 64
17 Aite Ron Shevlin 15 15 16 18 63
18 The451 Vishy Venugopalan 17 13 12 20 62
19 Forrester Josh Bernoff 27 12 10 13 61
20 Freeform Dynamics David Tebbutt 19 12 10 19 59
21 Gartner Thomas Otter 19 14 12 14 59
22 Ovum David Mitchell 24 12 5 18 58
23 Gartner Jeff Mann 17 12 12 16 57
24 Jupiter Research Nate Elliott 16 12 12 18 57
25 Freeform Dynamics Jon Collins 18 14 13 11 56
26 Forrester Research Steve Noble 18 11 13 14 56
27 Freeform Dynamics Dale Vile 15 11 11 19 55
28 Accendor Bruce Stewart 15 13 10 18 55
29 Analyst in Transit IdaRose Sylvester 15 12 16 11 54
30 Interarbor Dana Gardner 22 10 7 14 53
31 Jupiter Research Ian Fogg 13 10 8 20 51
32 le CXP Vincent Lieffroy 15 12 7 18 51
33 Gartner Ray Valdes 24 10 7 10 51
34 Forrester Ross Popoff-Walker 17 9 4 20 50
35 RJA Richi Jennings 15 9 11 15 49
36 The451 The451group 16 12 2 19 49
37 Elemental Links Brenda Michelson 15 12 10 13 49
38 In-stat Lynn Mantion 13 12 10 15 49
39 Gartner Andy Bitterer 15 10 10 14 48
40 IDC Kevin Restivo 15 12 4 18 48
41 Illuminata Gordon Haff 14 9 10 15 47
42 MWD Neil Ward-Dutton 14 8 7 18 47
43 NPD Sam Bhavnani 15 9 7 15 46
44 Forrester Merv Adrian 14 8 11 14 46
45 Burton Group Mike Gotta 19 12 1 14 46
46 IDC Abner Germanow 13 7 7 19 45
47 CMS Watch cmswatch 16 8 2 19 45
48 Grey Consulting Maurene Caplan Grey 14 8 5 19 45
49 Clew David Carpe 15 8 1 21 45
50 Emerging Media Dyn. Cynthia Brumfield 15 8 5 16 44
51 AMR Research Phil Fersht 17 9 2 15 43
52 SiriusDecisions Jonathan Block 18 10 0 15 43
53 Gartner Allen Weiner 15 10 1 16 42
54 NPD Ross Rubin 14 7 4 16 41
55 Hurwitz & Assoc. Judith Hurwitz 17 8 2 14 41
56 Patricia Seybold Group Patty Seybold 14 8 1 18 40
57 Jupiter Research David Schatsky 15 10 2 13 39
58 Berlecon Research PhilippBohn 13 8 0 19 39
59 SiriusDecisions SirusDecision Firm 15 6 1 18 39
60 The451 Anne Nielsen 9 6 4 20 39
61 Butler Sarah Burnett 12 7 2 18 38
62 Freeform Dynamics Martin Atherton 13 8 4 14 38
63 Enderle Group Rob Enderle 11 6 11 10 37
64 Gartner Andrew Frank 13 7 0 18 37
65 Gartner Gartner_inc 14 5 1 16 36
66 SiriusDecisions Megan Heuer 9 5 2 20 36
67 Forrester Gil Yehuda 12 8 2 14 36
68 Gartner Robin Simpson 11 7 0 16 34
69 Butler Richard Edwards 12 6 1 15 34
70 Butler Roy Illsley 12 8 2 11 33
71 The451 William Fellows 10 0 17 6 33
72 The451 Kathleen Reidy 14 7 1 11 33
73 Bathwick Group Gary Barnett 13 7 0 13 33
74 Yankee Group Yankee Group 13 4 1 14 32
75 Datamonitor Vuk Trifkovic 11 7 1 13 32
76 Forrester Laura Ramos 10 4 1 16 31
77 Ovum Jan Dawson 10 6 1 14 31
78 ThinkBalm Erica Driver 13 5 0 13 31
79 The451 Jay Lyman 13 7 0 10 30
80 Gartner Gene Phifer 15 6 0 9 29
81 Gartner Mike McGuire 13 5 0 11 29
82 Forrester Chris Silva 10 7 0 13 29
83 Infostructure Assoc. Wayne Kernochan 9 5 0 15 29
84 The451 Nick Patience 12 5 0 11 28
85 Gartner Scott Nelson 10 6 1 11 28
86 Jupiter Research Nick Thomas 9 5 0 14 27
87 Gartner Steve Prentice 11 5 1 10 27
88 Gartner Mark Driver 9 8 0 10 27
89 Jupiter Research Barry Parr 14 5 0 8 27
90 Forrester John Rymer 11 4 1 10 26
91 IDC Frank Gens 13 5 0 8 26
92 Forrester Alan Webber 10 4 0 11 25
93 The451 Rachel Chalmers 11 7 0 8 25
94 Gartner Van Baker 12 5 0 8 25
95 Freeform Dynamics Tony Lock 9 4 0 11 24
96 IDC Susan Kevorkian 10 3 0 11 24
97 The451 Lauren Eckenroth 8 4 1 11 24
98 Forrester Jonathan Browne 10 5 0 9 23
99 Forrester Suresh Vittal 10 5 0 9 23
100 Entiva Group Alex Fletcher 9 2 5 8 23
101 Tier1 Research Jason Verge 10 4 0 9 23
102 Beagle Research Group Denis Pombriant 10 5 0 8 22
103 Ovum Ovum 6 0 10 6 22
104 Endpoint Technologies Roger Kay 11 5 0 6 22
105 Forrester James McQuivey 10 3 0 9 22
106 Illuminata John Webster 8 3 1 9 21
107 Gartner David M. Smith 13 2 0 6 21
108 Gartner Dan Sholler 6 5 0 9 20
109 Gartner Yefim Natis 10 3 0 6 19
110 Gartner Nancy Erskine 10 2 0 8 19
111 IDC Martin Hingley 8 3 0 6 17
112 AMR Research Chris Goodhue 10 1 0 6 17
113 Quocirca Dennis Szubert 10 1 0 6 17
114 AMR Research AMR Research 10 0 0 6 16
115 Gartner Tole Hart 10 0 0 6 16
116 Jupiter Research Bobby Tulsiani 9 1 0 6 16
117 Ideas International Tony Iams 8 2 0 6 16
118 Illuminata Illuminata_Inc 7 1 0 8 16
119 Butler Tim Jennings 0 6 0 9 14
120 The451 Stephen Coplan 7 0 0 6 13
121 AMR Research Chris Fletcher 6 0 0 6 12
122 Info-Tech Tim Hickernell 2 2 0 8 11
123 InfoTrends Francesco Pignatti 3 1 0 6 10

Note: For simplicity I have only shown whole numbers – hence why analysts like Nate Elliot are shown with 57 points when it may appear they should have 58.

A few analysts deserve a call out:

Jeremiah Owyang for topping the table again – this analyst perhaps more than any other uses Twitter as a research tool (asking questions, delivering insight and evangelising it’s use). Looking at the high number of Forrester analysts on this list it is not surprising that they are viewed as experts in this space (pity though that such high profile people such as Charlene Li and Peter Kim have left then).

New entrant Robin Bloor. It seems like a long time ago that Robin Bloor said ‘real analysts don’t tweet’. If ever there was a case that analysts can change their minds then this example proves it.

The entire RedMonk crew of James Governor, Michael Coté, Stephen O’Grady and new (GreenMonk) Tom Raftery. An analyst firm that uses social media to complement their activity making their share of voice far higher than you would guess for a 4 person company.

Recommended reading if you are not sure of the value of twitter:
Ten Reasons Why Twitter Rocks
Should AR participate in online conversations?
Twitter for Dummies

Even though I included these quotes in my previous update, they are still valid and shows the mixed views about how important Twitter is amongst the analyst community:

Jeremiah Owyang:

It’s important for people to know that using Twitter actually helps me with my analysis, I’ve a direct connection with the marketplace that I cover (social computing) and I’m able to find out information at rapid speed, as well as deliver information.

I would guess I have over 100 clients who are on twitter, and we’re building relationships, sharing, and learning about each other.

Peter Kim:

I have to give points to The Guv’nor – a few months ago, I was showing Twitter to a client and he offered his services to them as an alternative.

Rachel Happe:

I’ve found Twitter to be immensely valuable in understanding the state of the conversation in the space I am covering (social media technologies), getting to know people, finding inspiration, getting feedback, and highlighting (occasionally) some of my work.

Sam Bhavnani:

As work life and personal life blend into one, more and more I’m finding twitter to be an effective means of communication. Clients also seem to appreciate being able to reach you easily through whichever connection medium they find easiest at the time, whether its text message, facebook, twitter, phone call, or email.

Dean Bubley:

While I’m absolutely certain of the value of blogging as an analyst, I’m much less convinced by the Twitter proposition. Apart from a few of my clients in the wireless VoIP / Mobile Web 2.0 application area, I’m not aware that most of my contacts (primarily in the mobile industry) use or read microblogging in any form whatsoever. Also, nobody in my social circle has ever mentioned it at all, and I see no reason to play the evangelist.

Patty Seybold:

Count me in–When I noticed that my clients were twittering to the world from our seminars, I wanted in! Now we can thought-provoke one another and keep track… It’s a mini-support network…and having access to the other analysts’ who are out there covering meetings, trade shows, and breaking news, makes it easy to track the pulse!

Methodology

Followers (0 to 30) – Twitter lists the number of followers each user has. Like subscribing to a feed, this is a clear indication of importance as it requires someone to actively request participation. Follower ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 25) that was used as part of the algorithm.

Updates (0 to 30) – How often does someone update what they are doing. This number is purely objective as it scores someone highly no matter what the content of their post (i.e. how relevant is it). Nevertheless it is assumed that if someone posts frequently but has poor content then their ‘followers’ will decrease. Update ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 25) that was used as part of the algorithm.

Conversation (0 to 40) – How many people engage in conversation with you. The clearest way to establish this is to run a search on the number of people who reference @username in a message. This calculation is based upon a 30 day period between 1 April and 1 May 2008. The number of times this happens is calculated with each range was assigned a number (0 to 25) – again this was then used as part of the algorithm.

Technobabble Points (0 to 20) – As the only personal subjective measure in the algorithm, 0 to 25 opinion points were assigned to each blog. People who scored highest in this category had frequent, relevant and high-quality content (asking questions, posting links or commenting on discussions). Please note that I have not scored people low by not having exclusive analyst-focused content as the very nature of Twitter is to engage in off-topic discussions. I also am fully cognisant that some people use Twitter in different ways (such as posting links, asking questions etc) – this ranking recognises the value of each and scores people accordingly.

Weighting - Each specific variable listed above was given a standard score out of 10. Using a weighting scale I varied the importance of the each metric to establish a blogs total score. For the table listed above the following weightings were used:

Followers 30%
Updates 15%
Conversations 30%
Technobabble 25%

This ranking system is not meant to be a score based on someone’s ‘popularity’. I have taken careful consideration of the analysts participation into the community and the corresponding willingness of third parties to engage. As with my other posts, this league table is not an end in itself and I hope to gain valuable feedback to understand how I can make this more valid.

Badges:

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27 Responses to “Top analyst twitterers / analyst twitter index”

  1. Jonny thanks again for this list, it’s great to see who’s using these tools. I’m starting to ask in my inquiry calls with clients, there’s more and more clients that are on twitter and are connected to me. It’s helpful to the job.

    I need to be very clear however, that Twitter is good for getting specific case examples or use case scenarios from the crowd. It is NOT good for doing sampling, surveying or other large quant activities. I rely on Forrester’s technographic survey for that data.

  2. Many thanks for recognising my work on Twitter. Since you did your survey more and more of my observations have come here: they’re often posted immediately after a client session, thumbed in on my BlackBerry, so as not to wait. Others are put up after thought. I find the process of distilling something down to Twitter’s 140 character limit a good way to judge whether it’s worth noting or not.

  3. Jonny – ah, a fresh look at the state of the twittering analysts. Very nice. It’s interesting to see who has joined the list and moved up or down.

    Those darn power laws make it hard to displace the “extremely connected” (not that that should be a goal), but I’m happy to see I have climbed up one rung. Now to crack into the top 10…

    I wonder how much of the up/down movement is due to the extreme flakiness of Twitter since you first created the ranking. Astonishing really that so many people are still using Twitter (directly or through FriendFeed et al).

    Thanks again for your efforts in this tracking – looking forward to the evolutionary use of social tools by the analyst community. Still at the beginning as far as I’m concerned.

    Cheers,
    Dan

  4. I’m fascinated with the methodology and keep looking for same as a way to check ‘engagement’ levels of those I follow (great to have it for those designated as ‘analysts’ in a formal role, what about thought leadership as a social role?)

  5. Anyone got the energy to create a FriendFeed room with all these analyst twitterers in it? If they’re not already on FF you just add their twitter account as an ‘Imaginary Friend’ (awesome feature name!).

  6. I’ve started a tally of my own –inspired by what you’ve done here. I’m keeping track of my clients that are on Twitter, starting with this list here:

    http://www.web-strategist.com/blog/about/number-of-clients-on-twitter/

    Let’s watch how it grows over the coming weeks.

  7. Thanks for your work on this, Jonny. I continue to be amazed at the power of Twitter to spread knowledge and influence, and the way it adds to the collective wisdom. Besides, it makes works even more fun for me than it already was! Thank you to all my followers.

    cheers,
    Graeme
    http://www.tech-surf-blog.com
    http://www.newmediawise.com
    http://www.minnov8.com

  8. well, you deserve credit for having inspired the poet in me – see Hamlet 2.0 below :)

    http://dealarchitect.typepad.com/deal_architect/2008/07/hamlet-20-to-twitter-or-not.html

  9. Great insights!

    Used many in your list here:

    http://www.tweettop.com/topic/analysts

    Big thanks!

    J

  10. Very interesting post that shed some light on using twitter that I wasn’t aware of.
    Thank you:)

  11. @TomHCAnderson

    and

    @InfoAdvanatage


  1. 1 Top Analysts are using Twitter | Online PR technology trends | Sally Falkow | The Leading Edge
  2. 2 People Over Process » links for 2008-07-31
  3. 3 Social Media Weekly Digest: 01 August 2008 - Krishna De: Branding, Personal Branding, Employer Brand, Internal Brand, Social Media Marketing
  4. 4 Preparando un directorio de marcas que utilizan twitter. | Comunidad en la Red
  5. 5 tecosystems » Big Brother is Watching You. On Twitter.
  6. 6 Top Twitter Users: gli strumenti per trovarli : Catepol 3.0
  7. 7 Gli utenti più gettonati su Twitter: come trovarli subito
  8. 8 Companies using Twitter, Unleash the Power of Tweets! | Create a Life that Matters : Maynas Eric Chua and the LifeHackers
  9. 9 Daily Links | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster?
  10. 10 The growth of twitter (with analysts) « The IIAR Blog
  11. 11 The growth of twitter (with analysts) « The Naked Pheasant
  12. 12 Why Internet Scammers scam - it's the trap they're in... | The How to Stop Telemarketers' Internet Scams Guide
  13. 13 Top Twitter Users « Gottio.in
  14. 14 Top Twitter Users – 11th Edition | Tweet Cash
  15. 15 Applying game mechanics to social media « Dachis Group Collaboratory
  16. 16 Top Twitter Users | devblogging.com

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