Breaking AR news – Gartner buys Burton Group

05Jan10

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Edit: If you would like to listen to the the podcast discussing this with Jonathan Yarmis, Dennis Howlett, Naomi Higgins and myself held on 6 Jan at 11.30 EST – please click on the following link: MP3 Link to podcast or play direct from below.

Breaking news just out: Gartner buys Burton Group for $56m

In news just out Gartner have bought Burton Group. This acquisition is another smart move by the 800lb gorilla where they have taken a best-of-breed provider and incorporated into their portfolio.

Gartner’s strength has traditionally been on advising CxO’s about what their technology decisions should be. However, this speciality was also their downfall with firms often seeking a partnership between Gartner (to supply the vision and strategy) and a boutique house (to focus on frontline issues for IT Pros). This move is smart in that (for America at least), they have bought a company that specialises on delivering value to ‘front-line IT professionals’.

Just as when Gartner bought AMR and they strengthened their supply-chain capabilities, this move will help companies cut down their costs by only hiring one firm where previously they may have gone for two. This is no doubt a pragmatic step and greatly enhances their offerings. The main downside is that Burton is only strong in the US. Will we see Gartner also look to buy specialist firms in EMEA too? If so, it would be a prudent decision.

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4 Responses to “Breaking AR news – Gartner buys Burton Group”

  1. 1 Naomi

    And if you were a betting man . . . who would the target be here in EMEA?

  2. 2 Rob Schafer

    Interested in attending your podcast tomorrow, 6 Jan at 11.30 EST.

  3. Great podcast all. Enjoyed J Yarmis’s upfront voice on the topic.

  4. Interesting discussion. Thanks for putting this together.


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