Webcast: 9 June – Engaging the influencer on twitter
I will be presenting at the Brighttalk Microblogging/twitter summit on 9 June at 11am PDT/1pm CDT – it would be great if you can attend – please click on the link if you are interested.
Successful twitter engagement programs are not about hitting the international superstars in the hope that they will promote your widget, instead it is about context and influencing the influencers.
For context, the key to success is understanding and engaging in target communities whilst earning trust. Within influencer relations, the focus needs to be geared towards those people that generate ideas rather than those who amplify them. A good knowledge of how to identify these different types of tweeter are key to ensure that an engagement strategy brings solid return.
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