Kudos to Constellation

24Nov11

clip_image001Technology is about disruption. Analysts are about navigating this disruption to help people make sound IT decisions.  Understanding these two statements at least makes me appreciate how Constellation Research has glorified in its own disruptive practices and made analyst firms question their very business model.

Constellation are now celebrating their first birthday and what a year it has been.

If this was a briefing, I would demand facts and figures to back up this bold statement – and boy, do these chaps have it in trumps.

  • 100 buy-side and sell-side clients around the globe
  • 31 team members including 13 research analysts and futurists, 5 sales professionals, 6 professional staff, and 7 industry recognized board of advisors
  • 735 Open Research insightful blog posts, 25 premium research reports, 15 webinars
  • A website receiving 2.4 million page views per year. Q4 page views per day have averaged above 10,000.
  • Recognition by the Institute of Industry Analyst Relations (IIAR) as the New Analyst Firm of the Year in 2011.
  • Creation of the Constellation Supernova Awards – the industry’s first and largest recognition of innovators, pioneers, and teams who apply emerging and disruptive technology to drive business value
  • Production of Constellation Connected Enterprise – an innovation summit and best practices knowledge sharing retreat for business leaders with 102 attendees and 25 sponsors

Its not all been a bed or roses. Some people have come and gone as they didn’t align with the core values and meant that not all employees were working in the same direction. This isn’t too surprising in itself as I know from personal experience that growth relies predominantly by the people you hire. After all there is only so much that Ray can do by himself. I am not naive as I know that Ray has fought hard to not create a galacticos experience where the superstar analysts meant that the larger team as a whole couldn’t deliver, nevertheless – he is, and will continue to be the rain maker and champion evangelist of the firm.

As far as the next year goes, it would be interesting to see how sustainable the research model is. With purse strings beginning to tighten, we will be entering a sustained phase within the analyst industry of longer sales cycles for IT procurement which will inevitably lead to cost cutting of conditional budget. Will Ray’s team adapt to the times – their new adoption of ‘Research as a Service’ – providing access to information on demand and bite sized research seats makes it certainly appear that way.

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