Archive for the 'analyst relations' Category
Edit: 12 May: updated with 10 additional analysts
After I published the top analyst twitters last week, I am pleased to say there has been a surge of activity amongst the analyst community regarding who twitters and how they use it. I have now updated the table below to take the new players into consideration. Carter has [...]
When people cut costs, what industries feel the pressure?
Gartner predict themselves that things are going to be tough in 2008. Mark Raskino explained:
For businesses with global reach, we note that the clouds are gathering rapidly over the UK, US and Japan…
Forrester also share this view. Andrew Bartels echoes Gartner’s comment:
Most technology leaders know where to [...]
I have noticed a trend over the past year in that there has been a steady rise in micro-blogging (using Twitter) from the analyst community. James Governor explained the difference between a blog and a twitter as:
twitter is better as a hearing aid than a megaphone. better for putting feelers out than shouting into the [...]
I often tell the story in my AR training sessions that the best briefing I have ever had was with a client that had (in his own words) ‘a rubbish legacy product’. I had the joyous task of taking him on an analyst tour round several of the top analyst houses - the end [...]
Vote for your favourite analyst
Get voting - your favourite analyst needs you.
This survey is open to anyone in analyst relations - in any country either in-house or at an agency.
The preliminary results are in which have already shown a few surprises - not least the traditional Tier 1 firms are facing tough opposition from the boutique analyst companies.
Get voting [...]
Original copy on IIAR web site:
We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will [...]
Quis custodiet ipsos custodes?
Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR).
In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues against heavyweights who might [...]
Mary Beth-Kemp from Forrester has recently completed a new report that Edelman contributed towards that has tried to look at the value of influencers in a connected world.
Mary has previously explained that marketers need to integrate an individuals social value (knowledge, involvement, participation, contacts) into their plans. My take from this is that [...]
Last month the Wall Street Journal reopened the debate concerning whether analysts are independent. This caused quite a stir amongst several AR commentators which eventually moved the discussion towards that on ethics.
The IIAR (Institute of Industry Analyst Relations) have a consensus-approved blog which has a very interesting take on this. Specifically it looked at [...]
My thanks to Gartner for their recent newsletter - an extract of their interview with Gartner research VP Laura McLellan is shown below. You may not agree with every point but it is important to know how Gartner likes to be treated - best practice.. not sure but certainly some best ideas.
Perhaps you’ve just become [...]
RSS feed