Archive for the ‘analyst relations’ Category

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant […]


Time in summing up what were the best Twitter moments of 2010, named TweetLevel’s partnership with MTV within the top 10. We are proud of this achievement and the way that this energized MTV’s customers to help evangelise its service. This post is therefore part of Forrester’s Groundswell Awards submission documents – would love to […]



Constellation Research will today be announcing their SuperNova awards to recognise leaders who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations. Opinion: In my view this is a smart move. It is near impossible to create a competitive platform to rank vendors that will come close to the MQ. […]


Extract from blog by Marc Nemec, Managing Director, Forrester Research It is with significant pleasure and great excitement that Forrester today announced the acquisition of Springboard Research. By acquiring Springboard, we further our commitment to serving Technology Industry leaders — especially those in the Vendor Strategy role — with rich data and in-depth analysis of […]


Earlier this week Carter Lusher – Research Fellow & Chief Analyst, Ovum contacted me to explain that Ovum were going to hold a brief-a-thon. I remember when Meta used to do this with great success and became a perfect opportunity for vendors to speak with analysts to whom they would rarely get an opportunity to […]


Guest post from David Murton The first business or product Facebook page is a major milestone in a company’s social media marketing efforts. It looks spiffy, has a good mix of marketing info, interaction and also the ever-important sticky content. But do customers like it? More importantly, do would-be product buyers like it to the […]


Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys […]


(Edit – updated with more predictions. Computing have taken extracts and copied on their site – if anyone spots the citation please let me know!) Every year industry analysts formally put their reputation on the line and make predictions for the next 12 months. This post aims to summarise their views in one place – […]


Ray Wang leaves Altimeter Group to form syndicated research house Starts business with incredible global analysts and advisors including Vinnie Mirchandani, Phil Fersht, Dennis Howlett and Paul Papadimitriou 70% of customers will be buy-side When Ray Wang explains the thinking behind the newest analyst firm on the market, a few words are frequently used: Disruption […]



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