Archive for the 'social media' Category
Forrester’s Peter Kim has produced a very thought provoking read on the future of the advertising agency. The report argues that consumers now rely less and less on marketing messages when in buying mode. Instead they seek guidance from family, friends and others in their respective communities to guide them toward purchase decisions.
Obviously working [...]
Filed under: social media | 8 Comments
Sometimes I feel I live in a bubble where social media has a disproportionate impact on decision making. The part of me that has not immersed myself in the kool-aid understands that the technology industry in which I work is more likely to be receptive to this media but I should be careful about [...]
Filed under: analyst relations, social media | 2 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the final section - the conclusion. You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media (PDF).
Links to all sections:
introduction
why is it [...]
Filed under: social media | 4 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the eleventh and twelfth sections - a formula to understand influence and what makes this actionable. You can still download the full paper by clicking the link: Distributed influence: quantifying the [...]
Filed under: social media | 0 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the ninth and tenth sections - the move to micro communications and be cautious. You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of [...]
Filed under: social media | 0 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the eighth section - what are the origins of influence? You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media (PDF).
Links to [...]
Filed under: social media | 1 Comment
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the seventh section - what can we be selling that is better to buy than impressions? You can still download the full paper by clicking the link: Distributed influence: quantifying the [...]
Filed under: social media | 0 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the sixth section - should marketers target influencers or the easily influenced? You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media [...]
Filed under: social media | 2 Comments
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the fifth section - is influence what we should measure. You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media (PDF).
Links to [...]
Filed under: social media | 1 Comment
As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the fourth section - defining influence. You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media (PDF).
Links to all sections:
introduction
why is it [...]
Filed under: social media | 1 Comment
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