Archive for the ‘social media’ Category

To attend this BrightTalk conference click here Date: February 9 at 4pm UK, 11am EST This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little […]


In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange for gaining credibility. The three step process behind this has been defined by the Tuck Business […]


Recently I have been updating my twitter account adding relevant followers to be list of people I want to regularly hear from. The process is pretty simply, I have several columns setup on topics ranging from #influencechat, #ARchat to #measurepr. After a while, i recognise that there are some people whose tweets are interesting that […]


Every and then someone comes out with a phrase that is an epiphany to me. This time it is what Joe Chernov exclaimed when he said: You’ve gotta go through the eyes to get to the brain …and so the infographic was born. Through Joe’s blog, he has now created an updated version of the […]


Could it be summed up as ‘make it good, not crappy’? These were the wise words suggested to me by Dan Thornton when I mentioned this conference on twitter this morning. Web conference: 20 September, 1pm UK – Register Here However, in my opinion there are four fundamental pillars about content which I will discuss […]


Today, we’re excited to share with you two of Edelman’s latest innovations:   BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009.  Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform.  TweetLevel finds the influentials on Twitter, and BlogLevel does the same in […]


It could be said Ed Keller and Jon Berry in writing The Influentials, discovered or at least articulated the importance of word of mouth.  They identified how one of humanity’s first forms of social influence—has become even more important and influential today for people making sense of the world. The thing about highly influential people […]



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