Technobabble 2.0

What people think I do, what I really do: analyst relations

20Feb12

To provide an added balance, Jeremiah Owyang has contributed the view from the analyst’s perspective…

To download these images go to Flickr for Analyst Relations (from @jonnybentwood) or Analyst (from @jowyang)

Filed under: analyst relations | 6 Comments
Tags: analyst relations, what i do

Twitter Chats – fish where the fish are

24Jan12

Fishing where the fish are is something that bears have known for years but many folk who use Twitter seem to have forgotten. We cannot simply think our message will be heard by tweeting ourselves which is why we try and target influential people via tools like TweetLevel and BlogLevel.

However, this isn’t the only way of doing it. What I have been doing successfully over the past year is taking part in twitter chats. These are regular conversations that take place about a specific subject on twitter normally for an hour and owned by a specific hashtag.

For example,

· if you are targeting the SME market then look no further than #smallbizchat

· If you are focussing on innovation then #Innochat on Thursdays is the one for you

· Are you a small business that uses LinkedIn (client) – why not use the chat that shares best ways for businesses to use this service on #linkedinchat

My personal favourites are #influencechat and #measurepr – but suggest you look at this larger list to see which ones can help you

Any questions, just chat with me @jonnybentwood

End note: My thanks to Judy Gombita for pointing this list out to me who also wants me to plug Windmill Networking #PR column Wed, Social Capital Byte: Institutionalizing Parity in B2B Relationships

Filed under: analyst relations | 3 Comments
Tags: chat, twitter

RIP–the social media influencer.

05Jan12

To attend this BrightTalk conference click here

Date: February 9 at 4pm UK, 11am EST

This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word.

But on this sad day, we welcome a newcomer to our fold. This person, this new influential – who understands the way knowledge flows can finally be identified and engaged with in a way that is appropriate to their behavioural characteristics. RIP the social media influencer and long live the new influential.

Filed under: social media | Leave a Comment
Tags: brighttalk, influence, influencer, influential, new influential, social media

Christmas cracker quiz

14Dec11

T’is the season to be jolly and take part in a quiz or two. These jokes come from the very best of the crackers – we tried this in the office and it didn’t take long for the groans and guffaws to filter their way back to my desk. How long will it take you to get all 15 answers…

Why was the AA man crying? He was heading for a B______
I tried ringing the Swine Flu Helpline, but all I got was C_____
What’s the difference between snowmen and snow-women? S______
What’s the quickest way to kill a circus troupe? Go for the J______
As Sean Connery said when some books fell on his head, “I’ve only __ ______ to blame”
The scarecrow was awarded the OBE for being O_______ in his F_____
Who is the coolest guy in the hospital? The U___-S____ guy…
…and when he’s on holiday? The H____ R________ guy
Statistically most dwarves are sad, __ out of ___ aren’t _______
Where do you find a tortoise with no legs? ______ you ______ ____
A termite walks into a pub and asks: “Is the B__ T______ here?”
How does Bob Marley like his doughnuts? W’_____ _____…
…and what about the Wailers? Well, they ____ ______ ___
Why did Santa call the Mind Helpline? Because he was worried about his M_____ E____
I bought a litre and a half of Tippex yesterday – _____ _________