Posts Tagged ‘social media’

Today, we’re excited to share with you two of Edelman’s latest innovations:   BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009.  Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform.  TweetLevel finds the influentials on Twitter, and BlogLevel does the same in […]


Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys […]


As part of Edelman’s ongoing thought leadership, I am delighted to invite you to the latest online BrightTalk conference focussing on ‘Rethinking Marketing Methods in the Digital Age’ on September 15th at 1pm UK. Part of the ‘Social Media for Business Marketing Summit’ with presentations by Brian Solis and David Tebbutt this presentation aims to […]


There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right […]


The NHS have certainly noticed the potential of social media and are proactively using this channel to engage with their community. I’ve been following this conversation for a while (under the tag #nhssm). Anyway, it didn’t take much for me to notice a friendly bit of rivalry between the different trusts to see who was […]


  Last week I was joined by Jeremiah Owyang, Carter Lusher and Barbara French for a very lively and sometimes contentious discussion on how social media has affected the analyst industry. There’s some great advice in this podcast for AR pros and analysts alike. Social media is not an end in itself. If conversations are […]



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