Analyst blogs

This page will be updated with the latest version of the top analyst blogs.

Link to February 08 Top 100 Analyst blogs (fully copy below)

Link to October 07 Top 100 Analyst blogs

Link to June 07 Top 50 Analyst blogs (updated)

Link to June 07 Top 50 Analyst blogs

The business case for blogging is something that many firms are still mooting. It would appear that this is also the situation for analyst firms – in an industry where opinion is a sought after commodity, it is no wonder that many companies are unsure whether to give away their IP in this format. Nevertheless, some people and striving ahead in this field as their readership soars and the number of people linking to their blogs increases. Below is the list of the top 100 analyst blogs as determined by PageRank, subscribers, recent inbound links, frequency and focus of posts as well as the number of comments.

Congratulations to those who made the top 100.

    Google PageRank image Technorati Technobabble 2.0 Total score
1 Web Strategy by Jeremiah 10 30 29 19 88
2 Compete Blog 12 30 26 19 87
3 James Governor’s MonkChips 14 29 19 19 80
4 The Groundswell 12 29 24 15 79
5 Message 12 24 24 19 79
6 tecosystems 12 29 17 17 75
7 CMS Watch Trends and Features 12 30 18 13 73
8 People Over Process 12 27 16 17 72
9 Being Peter Kim 10 23 18 17 68
10 Collaborative Thinking 10 26 16 16 68
11 Forrester’s Marketing Blog 12 21 19 13 65
12 Service-Oriented Architecture 14 18 17 15 64
13 Securosis.com 10 23 16 15 63
14 Dean Bubley’s Disruptive Wireless 10 18 14 19 61
15 James Bach’s Blog 10 26 13 12 61
16 451 CAOS Theory 10 18 15 17 60
17 JupiterResearch - Michael Gartenberg 12 17 17 13 59
18 isen.blog 12 17 16 13 58
19 StorageMojo 12 20 14 12 58
20 Hitwise Intelligence – Bill Tancer 10 17 17 13 57
21 From Information to Knowledge Management 12 18 14 12 56
22 Identity and Privacy Strategies Blog 12 14 14 16 56
23 Kelsey Group Blogs 10 17 14 15 55
24 MacehiterWard-Dutton 12 17 12 15 55
25 Jon Arnold’s Blog 12 17 13 13 55
26 Always On Real-Time Access 10 18 12 15 55
27 Contentblogger(TM) – News Commentary 12 17 14 12 55
28 Customer Experience Matters 10 17 14 13 54
29 DBMS2 12 17 13 12 54
30 Security Incite 10 11 15 17 53
31 The Net-Savvy Executive 8 18 14 12 52
32 IDC eXchange 12 18 10 12 52
33 Rob Enderle 12 11 14 15 51
34 Virtually Speaking 14 6 14 16 50
35 Dana Gardner’s BriefingsDirect 14 8 16 12 50
36 JupiterResearch - David Card 12 9 15 13 49
37 Text Technologies 10 15 11 13 49
38 Hitwise Intelligence – Heather Hopkins UK 12 8 15 15 49
39 The Enterprise System Spectator 12 12 12 12 48
40 Peter O’Kelly’s Reality Check 12 8 13 15 47
41 Illuminata Perspectives 12 14 11 11 47
42 Technology Pundits 10 18 8 11 47
43 Parks Associates 10 14 10 12 46
44 Open Source Unleashed – All Bets Off 12 9 12 12 45
45 Brandon Hall Analyst Blog – Janet Clarey 10 3 13 19 45
46 Application Platform Strategies Blog 10 12 12 11 45
47 Richi Blog 8 11 10 16 45
48 elemental links 10 14 10 11 44
49 Brandon Hall Analyst Blog – Tom Werner 10 12 10 12 44
50 Hitwise Intelligence – Robin Goad 10 6 17 11 44
51 BlogERP – Jim Holincheck’s HCM Software 10 9 11 13 43
52 Tech – Surf – Blog 10 5 14 15 43
53 Security and Risk Management 12 9 10 12 43
54 BriefingsDirect Transcripts 12 9 10 12 43
55 Contentblogger(TM) – Industry Events 10 17 7 9 43
56 Pattern Finder 10 6 13 13 42
57 JupiterResearch - Julie Ask 12 6 11 13 42
58 Z Trek: The Alan Zeichick 12 6 12 12 42
59 JupiterResearch - Mark Mulligan 12 6 13 11 42
60 JupiterResearch - David Schatsky 12 11 11 8 42
61 Cutter Blog 10 11 9 12 42
62 THINK IT Services 8 11 12 11 41
63 Irwin Lazar’s Real-time Blog 12 5 11 13 41
64 What’s on Tonight? 14 9 8 9 40
65 Greenmonk 8 6 10 16 40
66 Teblog 10 6 10 13 39
67 Amy Wohl’s 12 11 10 7 39
68 i-mode Business Strategy 12 14 7 7 39
69 BizTech Talk 10 6 11 12 39
70 KnowledgeForward 10 6 11 12 39
71 Security and Risk Management Strategies 10 5 11 13 39
72 Web Globalization News 10 6 12 11 39
73 Judith Hurwitz’ Weblog 10 6 12 11 39
74 Hitwise Intelligence – Sandra Hanchard 10 3 11 15 39
75 Travel Technology 10 9 9 11 39
76 Ceci N’est Pas Un Bob 12 5 11 11 38
77 The Collaboration Blog 10 11 8 9 38
78 Amy Wohl’s Opinions on SaaS 12 6 9 11 38
79 Gilbane Group Blog 12 2 12 12 38
80 Data Center Strategies Blog 10 5 11 12 38
81 JupiterResearch - Nate Elliott 12 3 11 11 37
82 A Software Insider’s Point of View 10 3 10 13 36
83 Freeform Comment 10 2 10 15 36
84 Steve’s IT Rants 8 9 12 7 36
85 Collaboration and Content Strategies Blog 8 5 11 12 36
86 JupiterResearch - Ian Fogg 12 2 10 12 36
87 BriefingsDirect 8 8 8 12 36
88 TeleGeography News and Analysis 12 5 7 12 36
89 E-Communications and Community 10 5 10 11 35
90 doingITbetter 10 6 8 11 35
91 Dan Keldsen 10 2 11 12 35
92 Richard Nantel 10 5 8 12 35
93 Analyst Blogs – Dave Mercer 8 3 7 16 34
94 JupiterResearch - Barry Parr 12 2 8 12 34
95 The Monash Report 10 5 8 11 33
96 Out of the Box 6 6 9 12 33
97 Ironick 10 3 8 12 33
98 Horses for Sources 8 2 10 13 33
99 Yankee Group Blog 10 5 6 12 33
100 Enterprise Search Blog 12 2 9 9 32

Blogs that didn’t make the top 100 but are worth watching: Birdahonk, A Springboard to Services, Robin Bloor’s Blog: have Mac will blog, Holway’s HotViews and Keeping IT Grounded. These blogs are relatively new and probably would feature higher if their Google PageRank was up-to-date. Thoughts When I first compiled the list if top analyst blogs, I was at surprised at the sheer quantity out there and yet also shocked at how some of the larger ‘Tier 1′ firms have taken only tentative steps in this space. What can be seen though is that the blogs that tend to be most successful have a few underlying themes, namely:

  1. Topics – analysts who specialise in social media unsurprisingly dominate the top 10.
  2. Companies – firms like Forrester, RedMonk continue to have a loud voice. Whereas IDC and Gartner fail to have a regular dialogue
  3. People – individuals like Jeremiah Owyang (new entry at number 1 – well done) are bigger than the firms they are part of.
  4. Comments – one of the main differences between offline and online media is the ability to have conversations with an audience. Analyst reports are typical of this one-way dialogue. It is surprising therefore when companies such as Jupiter (who have 23 bloggers) don’t allow their readers to get involved.
  5. Frequency and focus – last year Gartner predicted that “that the number of active bloggers would hit its all-time high in 2007, levelling out soon thereafter”. There is some truth in this – whilst compiling this league table it was evident that some blogs that previously made the top 100 hadn’t been updated for well over 2 months. I have scored blogs higher if they stay relevant and posts are made frequently.

Methodology

Google PageRank (0 to 10) – Google PageRank is a link analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The ranking uses the actual PageRank as part of its algorithm.

Google Reader Subscribers (0 to 10) – Google reader lists the total number of subscribers to a blog. I believe this is a more realistic number to that which Bloglines provides. Mihai Parparita confirms that “these numbers include subscribers across all Google services”. To account for people using other readers (e.g. Newsgator) it has been suggested that this number is multiplied by 3. Subscriber ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 20) that was used as part of the algorithm.

Technorati Ranking (0 to 10) – Technorati ranking relates the authority of a particular blog (via the number of sites pointing to it). The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Google Reader Subscribers value, and each range was assigned a number (0 to 30) that was used as part of the algorithm. Where people scored the same total score, the blog that had the highest Technorati authority gained the higher ranking.

Technobabble Points (0 to 10) – As the only personal subjective measure in the algorithm, 0 to 10 opinion points were assigned to each blog. I value frequent, relevant, creative and high-quality content with a good number of comments.

Weighting - Each specific variable listed above was given a standard score out of 10. Using a weighting scale I varied the importance of the each metric to establish a blogs total score. For the table listed above the following weightings were used:

        Google PageRank 20%
        Google Reader Subscribers 30%
        Technorati 30%
        Technobabble (content/frequency/comments) 20%

              Additional reading: Analyst blogging – is it worth it? This league table was inspired by Todd And’s Power 150, a ranking of the top English-language marketing blogs developed by Todd Andrlik. My thanks to Tekrati for use of their blog directory.


              3 Responses to “Analyst blogs”


              1. 1 Influence is not a zero-sum game so analyst influence is not necessarily diminished by the rise of bloggers « SageCircle Blog
              2. 2 Influencer relations friday gossip | Sway
              3. 3 I’m Number 164! | alvear.com

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