Top 100 analyst blogs
This method of communication has increasingly been used with great effect by the analyst community to engage in conversations. According to Tekrati there are approximately 225 analyst blogs – some have taken this form of communication as their main public output method, others have are using this to great effect to act as a PR tool to promote their research.
Whilst some firms have excelled in this (e.g. Forrester) other large companies are still lagging behind (e.g. Gartner) – however, what is clear is that this form of communication is becoming more important year-on-year.
I should point out that if this survey was completed a week later then Forrester’s new social media hire – Jeremiah Owyang would undoubtedly come top – assuming he came along with his very well read Web Strategy blog.
Congratulations to everyone who has made the top 100.
Edit: 3 October
Mike Rothman’s Security Incite blog has jumped to 10th place in the table as the error that calculated his subscribers has now been fixed.
Following the publication of the league table in June, there has been quite a lot of discussion around the validity of such a ‘league table’. Consequently I have taken the feedback from the previous research and modified the methodology.
Scores are now calculated as follows:
- Google PageRank (0 to 10) – Google PageRank is a link analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The ranking uses the actual PageRank as part of its algorithm.
- Bloglines Subscribers (0 to 10) – Bloglines displays the amount of subscribers each blog has to its feed(s). Subscriber ranges were determined (i.e., more than 20, more than 30, etc.) and each range was assigned a number (0 to 20) that was used as part of the algorithm.
- Technorati Ranking (0 to 10) – Technorati ranking relates the authority of a particular blog (via the number of sites pointing to it). The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Bloglines Subscribers value, and each range was assigned a number (0 to 30) that was used as part of the algorithm.
- When total scores were tied, the blog with the higher Technorati authority was given a higher placement.
- Digg Points (0 to 10) – Blog articles that have been ‘Digged’ have been deemed by readers to have a high content value. This external subjective score is a great way to identify the quality of the content published in an analyst’s blog.
- Technobabble Points (0 to 15) – As the only personal subjective measure in the algorithm, 0 to 15 opinion points were assigned to each blog. I value frequent, relevant, creative and high-quality content with a good number of comments.
- Weighting – Each specific variable listed above was given a standard score out of 10. Using a weighting scale I varied the importance of the each metric to establish a blogs total score. For the table listed above the following weightings were used:
There’s quite a few conclusions you can draw from this – notably the high ranking of blogs that focus on social media and open source as well as the very poor presence of major global analyst houses. I will publish subsequent posts analysing this table over the next few weeks. In the meantime I would be very interested to hear your thoughts and comments.
This league table was inspired by Todd And’s Power 150, a ranking of the top English-language marketing blogs developed by Todd Andrlik.
Filed under: analyst relations, blogger relations, blogging, noteworthy, social media | 28 Comments
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