AR 2.0 at Forrester IT Forum
Next week Forrester holds its annual IT Forum in Lisbon. This year it focuses on boosting innovation and driving transformation – nice terms and quite essential as firms seek to drive efficiencies in their operations.
As part of this event, the AR Council is meeting to discuss a variety of issues central to their role – one of these issues is about the of role of AR within social media. I am delighted to have been asked to share my views on this topic and take part in a panel on AR 2.0.
My view is simple: as long as the analysts that are important to my clients use social media as part of their job then so will I. It is not a case of arguing the merits of the different tools out there but more an acknowledgement that it is yet another channel that AR must use to accomplish its objectives.
On the other side, I think analysts need to get to grips with social media too. It is widely held that innovation in technology happens at the edge – and those people are blogging. It still amazes me that so few analysts blog or twitter – and what about the ethics… would it surprise you that Gartner and Forrester have made made over 400 edits between them (on subjects ranging from specific vendors to topics). Should this be allowed?
I will be discussing this at the event next week in Lisbon. Other topics that may be queried include:
- Is the blogosphere the domain of AR? Why not PR?
- How can AR pros efficiently stay abreast of activity in the blogosphere?
- How can they effectively gauge influence/tier bloggers?
- How should AR pros interact with bloggers? Are the rules the same for traditional analyst, especially when looking to object? How should one raise an objection (e.g. email, post, own blog, etc.)
- What about other Web 2.0 formats (microblogging a la Twitter or discussion groups on Linkedin or Facebook)? Do these also merit attention?
- What are the top two things you would tell an AR pro looking to get started incorporating blogs into their planning?
If there is anything specific you would like to answered please let me know. And of course, if you would like to meet me whilst I am at IT Forum, please get in touch.
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