Social media holiday over – back to blogging (about AR 2.0, social media books and defining an analyst)


Several weeks ago I went on holiday to Spain with the family and took a much needed rest from blogging. No longer was WordPress the first app that I opened in the morning, no longer did deem it essential to load Twitter and check out what the community was up to and then I returned with a list of things to write about but without the motivation to start.

It seems that my indifference was not alone – James Governor found that too much of the conversation was taking place in Twitter and ended up not posting in over 3 weeks. Nevertheless, I’m now back with a passion and have plenty to share with you. Here’s a little summary about some of the things that I have been pondering lately:

Josh Bernoff, Dean Bubley and Jon Collins speaking at the IIAR meeting about AR 2.0
In an environment where AR pros are increasingly worried about the increased amount of work they have to do, asking them to engage with analysts in yet another channel is both difficult from a time perspective but also from a process POV too.  These analysts explained things simply – if you want to influence them – then make sure you have a relationship with them, understand who they are, what they like and keep things relevent. If this involves monitoring what they say in Twitter/blogs etc then you must do so as well.

Social Media books: Citizen Renaissance and Crowd Surfing
Last month saw my UK and European CEOs both go public with their new social media books. The first of these, Citizen Renaissance have taken the opportunity to create a novel experiment – getting the public to contribute to the content. This is quite a radical approach – and backs up the entire concept of todays conversational economy. Even if people dont decide to write their views, the idea fascinates me and I wonder whether user generated content which has massively changed the popularity of some mediums will make its way through to traditional books.
The second book, even though it is written by a die-hard Man City fan, is pretty good. Even the Daily Mail said it was VERY easy to read so it must be true :). The concept behind this is that the crowd surfer is “a world in which a new generation of business and political leaders have learned how to harness the energy, ideas and enthusiasm of today’s empowered consumers. They are not manipulators, demagogues or mere populists. They have been smart enough to recognise that people around the globe – emboldened and enthused by a new spirit of enquiry and self-expression, and powered by the internet – have changed the rules of the game. They realise that surrendering absolute control – giving their customers, partners and employees a greater say in the way that their businesses operate – is paradoxically, the most effective way to manage their corporate or political destiny.”

Is an analyst who blogs a blogger or an analyst?
Simple question but it is amazing how often this confuses people. When one of my agency peers, Brendan Cooper (aka The Friendly Ghost), asked me this it got me thinking. After all some analysts get invited to events as bloggers – is this because their perceived major output for influence is via their blog and not their day-job? My view is simple: the blogger relations team’s job is not to build relationships with analysts – the fact that they blog is just another way of communication and not an end in itself. It is a common argument but since they follow different rules (especially such as NDA info) I would certainly treat this community as analyst foremost and bloggers as a mechanism not a definition.

There’s lots more I would like to share with but each of these points deserve a post in their own right – to wet your appetite, this is what I have coming up…
a) Gartner blogs – my view on their change of policy – shame they are still making fundamental mistakes (but at least its a massive step in the right direction – well done)
b) Analyst Twitter adoption – I mooted this a while ago, one of the advantages of working in closed community is that you can clearly see uptake in new tools and try and work out why
c) Survey about the connected analyst – great idea from Jeremiah Owyang – watch this space…
d) and of course I will be updating the top 100 analyst blogs and the analyst twitter index too 🙂



One Response to “Social media holiday over – back to blogging (about AR 2.0, social media books and defining an analyst)”

  1. 1 Gordon Haff

    As an analyst who also blogs in various forms, I absolutely agree with your comment. Some of the topics I cover when blogging are orthogonal to my analyst activities but, for the most part, vendors should think of me as an analyst. I agree that there’s a lot of confusion out there. I suspect a lot of it results from the fact that many PR folks are pretty vague on exactly what analysts are in the first place.

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