Downfall: Gartner MQ
A few months ago, I created a little parody of the obsession that many people have with the Gartner Magic Quadrant. Quietly publishing this on YouTube for a few of my friends, it quickly became a huge hit.
However, the copyright police quickly told the Google uberlords to remove all ‘Downfall’ parodies and so it was taken down.
All is not lost though – it has now been republished on DailyMotion and can be seen on this post or here.
When AR is done well the scenario that this video portrays should never happen. Here are some of the key points:
There is some argument as to whether we need to do any EMEA outreach or or whether it is sufficient to just speak to those in the US
Being an EMEA AR pro, this one really irks me. Even though the US analysts may sometimes be the lead for a specific topic area, this is not always the case. What’s more when end users wish to buy a solution they often ask the local analysts in their region for guidance. If you haven’t spoken to them, how can you hope for positive commentary. Finally the EMEA analysts can often give valuable advice regarding how to refine the messaging to make it more relevant for their geography as well as give advice on local issues that may not be important in other regions.
We are only positioned as a challenger. They scored us down because we didn’t provide enough customer evidence
There should never be any surprises when it comes to the MQ being published. Make sure you run plenty of inquiries and SAS days to fully understand where the analysts are positioning you and why and what you need to do to change their perception. Do the process and document everything and obviously you should make sure that your executive team are prepared for the eventual placement and understand why you are positioned where you are.
We were positioned well in the Forrester Wave… a well respected alternative
Always investigate alternatives. Despite many execs and sales people often being incapably of looking beyond the MQ, there are many tools and analysts out there. It all depends on your objectives and defining which solution is right for you.
There are many more things you can take from this video as I have tried to include as many clichés as possible. Most importantly remember that this is created in jest as a parody for our wonderful AR industry. I hope you like it.
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