Archive for September, 2010

Analyst ethics?


Quis custodiet ipsos custodes? Who guards the guards? This is a question that my peers and I have been discussing for some time. We are in a quandary. Analysts and analyst relations live in a symbiotic relationship where we need each other to thrive – you could argue that we are each others PR team […]


As part of Edelman’s ongoing thought leadership, I am delighted to invite you to the latest online BrightTalk conference focussing on ‘Rethinking Marketing Methods in the Digital Age’ on September 15th at 1pm UK. Part of the ‘Social Media for Business Marketing Summit’ with presentations by Brian Solis and David Tebbutt this presentation aims to […]

There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right […]