Announcing the Ovum Brief-a-Thon on May 18th in London
Earlier this week Carter Lusher – Research Fellow & Chief Analyst, Ovum contacted me to explain that Ovum were going to hold a brief-a-thon. I remember when Meta used to do this with great success and became a perfect opportunity for vendors to speak with analysts to whom they would rarely get an opportunity to speak with. Below is a copy of the text he sent me, I would highlight that relevant briefings are awarded on a ‘first-come, first-served’ basis so get moving…
When vendors heard that Ovum’s entire global IT analyst team was going to be in London for the Ovum Industry Congress they asked to host a briefing for multiple analysts at the vendor’s local offices. This is a great idea except that it would be inefficient for analysts to run around London for meetings. So we came up with the idea of hosting a Vendor Brief-a-Thon at our London HQ. That way we can efficiently book many briefings (up to 30, with analysts having six slots on their dance card) in a single day giving more vendors a chance for face-to-face meeting.
The value of the Brief-a-Thon for vendors includes:
- Opportunity to meet analysts in person that maybe they only interacted with over the phone or email
- Efficiency of a single briefing with multiple analysts instead of conducting multiple briefings because the analysts are normally scattered across many time zones
- Face-to-face briefings offer different interaction dynamics versus a phone call
- Feedback from multiple analysts about the topics being discussed
Cost to vendors – Zero. This is a no-cost opportunity that Ovum is offering the entire vendor community whether or not they are clients or sponsors of the Ovum Industry Congress.
The Brief-a-Thon will be held on Wednesday, May 18th, in London. The briefings will start at 08.30 GMT and run through 4:30 pm GMT with each slot being 60 minutes. Time slots will be assigned to vendors on a first come, first serve basis. However, before a vendor is assigned a slot they will need to get at least one analyst to agree to attend the briefing.
To request a briefing slot or if you have questions about this special event, vendors can contact firstname.lastname@example.org or (U.S.) 1-650-274-8309.
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