Forrester buys Springboard–implications
Extract from blog by Marc Nemec, Managing Director, Forrester Research
It is with significant pleasure and great excitement that Forrester today announced the acquisition of Springboard Research.
By acquiring Springboard, we further our commitment to serving Technology Industry leaders — especially those in the Vendor Strategy role — with rich data and in-depth analysis of key emerging markets, particularly those in Asia Pacific. Springboard builds upon our Vendor Strategy team’s mission to help our clients predict and quantify tech industry growth and disruption.
As an established brand and well-respected firm with primary offices in Singapore, New Delhi, and Beijing, Springboard’s experienced team of professionals brings valuable insight, a rich body of IP, and a culture of innovation. We are thrilled to be bringing Dane Anderson, Springboard’s CEO; Chris Perrine, Springboard’s COO; and the rest of the team into the fold. Combining Forrester and Springboard will enable us to:
- Expand our global coverage.
- Strengthen our presence in the region.
- Improve our ability to support our TI clients with successfully planning, marketing, and selling globally.
Forrester’s Tech Industry clients are making decisions on when — and how — to tackle Asia Pacific and other emerging markets. The acquisition of Springboard allows us to speak with much greater depth, authority, and intimacy regarding these decisions. In keeping with our vision of “Every Leader, Every Decision,” we are now able to provide greater client value in a wider range of regions: North America, Europe, and Asia Pacific.
With every acquisition, the AR pro needs to answer the simple question – “so what?”
There are three aspects to this which I find significant:
- Vendor love – Ever since Forrester went ‘role-based’, vendors were given a tough time. Even though there is a good argument for this position, vendors inevitably faced the issue of who do they now speak with now that their normal analysts are matched to them as clearly. Springboard are known for their good vendor approach – my only question is whether this ‘positive’ aspect will be sucked out of them if they need to adhere to Forrester workings.
- Asia love – Its great that Forrester are expanding their reach into Asia. I would have preferred it to have seen their growth in this region not to be at the expense of removing one of the competitors but by smart hiring. Nevertheless a move away from the traditional western Europe and North America strongholds is smart and a mirror of following the money.
- Europe snub – I am biased here but what about Europe? Forrester has some amazing analysts in Europe but the number of them are tiny compared to what is needed. Please Forrester, if you are going to invest, look a bit closer to this region.
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Tags: analyst, analyst relations, Forrester, springboard