How to make content pervasive, engaging and relevant

19Sep11

Could it be summed up as ‘make it good, not crappy’?

These were the wise words suggested to me by Dan Thornton when I mentioned this conference on twitter this morning.

Web conference: 20 September, 1pm UK – Register Here

However, in my opinion there are four fundamental pillars about content which I will discuss in greater detail tomorrow:

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  • The content mind-set: needs to be hardwired to the core values of the brand
  • Engaging content: needs to dynamic and interactive
  • Relevant content: move to the publisher model. Content is about what people want to see
  • Pervasive content: Needs to in the best format so that it can resonate around the web.

I hope you can attend the conference.



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