Archive for January, 2012

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Fishing where the fish are is something that bears have known for years but many folk who use Twitter seem to have forgotten. We cannot simply think our message will be heard by tweeting ourselves which is why we try and target influential people via tools like TweetLevel and BlogLevel. However, this isn’t the only […]


To attend this BrightTalk conference click here Date: February 9 at 4pm UK, 11am EST This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little […]