RIP–the social media influencer.


BrightTalk - RIP the social media influencer

To attend this BrightTalk conference click here

Date: February 9 at 4pm UK, 11am EST

This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word.

But on this sad day, we welcome a newcomer to our fold. This person, this new influential – who understands the way knowledge flows can finally be identified and engaged with in a way that is appropriate to their behavioural characteristics. RIP the social media influencer and long live the new influential.


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