RIP: the social media influencer

10Feb12

This is the sermon to commiserate the death of the influencer.

This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word.

But on this sad day, we welcome a newcomer to our fold. This person, this new influential can finally be identified and engaged with in a way that is appropriate to their behavioural characteristics.

RIP the social media influencer and long live the new influential.

To listen to the audio to go with this presentation, please visit the BrighTalk page



4 Responses to “RIP: the social media influencer”


  1. 1 This Week: Social Business – The Nuts and Bolts | SNS Online
  2. 2 This Week: Social Business – The Nuts and Bolts | CMS News Today
  3. 3 This Week: Social Business – The Nuts and Bolts | Cms World
  4. 4 This Week: Social Business | Compare Cloud

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