Archive for the ‘influence’ Category
RIP: the social media influencer
This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word. But on this […]
Filed under: influence, social media | 4 Comments
Tags: influence, influentials, social media, topology of influence
In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange for gaining credibility. The three step process behind this has been defined by the Tuck Business […]
Filed under: influence, social media | 2 Comments
Tags: amplifiers, idea starters, influence, meaning management, resonance, richard edelman, topology of influence, tuck
Today, we’re excited to share with you two of Edelman’s latest innovations: BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009. Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform. TweetLevel finds the influentials on Twitter, and BlogLevel does the same in […]
Filed under: influence, social media | 2 Comments
Tags: analytics, bloglevel, edelman, influence, influential, measurement, pr, social media, tweetlevel
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The Influential Is Dead, Long Live The New Influential
It could be said Ed Keller and Jon Berry in writing The Influentials, discovered or at least articulated the importance of word of mouth. They identified how one of humanity’s first forms of social influence—has become even more important and influential today for people making sense of the world. The thing about highly influential people […]
Filed under: influence, social media | 2 Comments
Tags: amplifiers, commentators, curators, idea starters, influencer, influentials, topology of influence, viewers