Archive for the ‘social media’ Category


Welcome to the new TweetLevel! – In our biggest update since the first version of the product was launched four years ago, we have focused on delivering you unprecedented Twitter intelligence in a more visual and user-friendly way, at no cost that gives you the real time, actionable insight you need to engage in Twitter […]


Earlier this week I took part in an engaging panel discussion at Brighttalk with Eamonn Conway of BrightTalk, Linlay Gooden from Green Screen On and Doug Kesler from Velocity Partners. Specific areas that we covered include: Why do you think there is a growth in B2B video? What memorable B2C video can you think of […]


Lifting the lid on Twitter’s big taboo   I recently read with alarm in the Wall Street Journal about the truly distressing plight of increasing numbers of marketing executives: Melanie Notkin, founder of SavvyAuntie.com Inc. says: “I can’t ignore them,” Ms. Notkin says of her more than 19,800 Twitter followers. As a small-business owner, Ms. […]


A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in […]


This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word. But on this […]



To attend this BrightTalk conference click here Date: February 9 at 4pm UK, 11am EST This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little […]


In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange for gaining credibility. The three step process behind this has been defined by the Tuck Business […]


Recently I have been updating my twitter account adding relevant followers to be list of people I want to regularly hear from. The process is pretty simply, I have several columns setup on topics ranging from #influencechat, #ARchat to #measurepr. After a while, i recognise that there are some people whose tweets are interesting that […]