Posts Tagged ‘edelman’


We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual by the patterns of their online behaviour. Why understanding influence type is important? In order for PR and marketing professionals to enable […]


A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in […]


Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the story originated and spread whilst focussing on who the key people were in the conversation and what they […]


Every and then someone comes out with a phrase that is an epiphany to me. This time it is what Joe Chernov exclaimed when he said: You’ve gotta go through the eyes to get to the brain …and so the infographic was born. Through Joe’s blog, he has now created an updated version of the […]



Could it be summed up as ‘make it good, not crappy’? These were the wise words suggested to me by Dan Thornton when I mentioned this conference on twitter this morning. Web conference: 20 September, 1pm UK – Register Here However, in my opinion there are four fundamental pillars about content which I will discuss […]