Posts Tagged ‘idea starters’

A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in […]


In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange for gaining credibility. The three step process behind this has been defined by the Tuck Business […]


It could be said Ed Keller and Jon Berry in writing The Influentials, discovered or at least articulated the importance of word of mouth.  They identified how one of humanity’s first forms of social influence—has become even more important and influential today for people making sense of the world. The thing about highly influential people […]