Posts Tagged ‘social media’


Lifting the lid on Twitter’s big taboo   I recently read with alarm in the Wall Street Journal about the truly distressing plight of increasing numbers of marketing executives: Melanie Notkin, founder of SavvyAuntie.com Inc. says: “I can’t ignore them,” Ms. Notkin says of her more than 19,800 Twitter followers. As a small-business owner, Ms. […]


This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word. But on this […]


To attend this BrightTalk conference click here Date: February 9 at 4pm UK, 11am EST This is the sermon to commiserate the death of the influencer. This expert and all-encompassing figure who would magically solve marketers problems by regurgitating a tweet, a blog post or by liking a Facebook page. This magus who cared little […]


Recently I have been updating my twitter account adding relevant followers to be list of people I want to regularly hear from. The process is pretty simply, I have several columns setup on topics ranging from #influencechat, #ARchat to #measurepr. After a while, i recognise that there are some people whose tweets are interesting that […]



Time in summing up what were the best Twitter moments of 2010, named TweetLevel’s partnership with MTV within the top 10. We are proud of this achievement and the way that this energized MTV’s customers to help evangelise its service. This post is therefore part of Forrester’s Groundswell Awards submission documents – would love to […]