Posts Tagged ‘topology of influence’

We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual by the patterns of their online behaviour. Why understanding influence type is important? In order for PR and marketing professionals to enable […]


A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in […]


This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word. But on this […]


In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange for gaining credibility. The three step process behind this has been defined by the Tuck Business […]


It could be said Ed Keller and Jon Berry in writing The Influentials, discovered or at least articulated the importance of word of mouth.  They identified how one of humanity’s first forms of social influence—has become even more important and influential today for people making sense of the world. The thing about highly influential people […]