Posts Tagged ‘tweetlevel’


We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual by the patterns of their online behaviour. Why understanding influence type is important? In order for PR and marketing professionals to enable […]


A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in […]


TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant […]


Time in summing up what were the best Twitter moments of 2010, named TweetLevel’s partnership with MTV within the top 10. We are proud of this achievement and the way that this energized MTV’s customers to help evangelise its service. This post is therefore part of Forrester’s Groundswell Awards submission documents – would love to […]



Today, we’re excited to share with you two of Edelman’s latest innovations:   BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009.  Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform.  TweetLevel finds the influentials on Twitter, and BlogLevel does the same in […]