Posts Tagged ‘twitter’

Advertisements


Lifting the lid on Twitter’s big taboo   I recently read with alarm in the Wall Street Journal about the truly distressing plight of increasing numbers of marketing executives: Melanie Notkin, founder of SavvyAuntie.com Inc. says: “I can’t ignore them,” Ms. Notkin says of her more than 19,800 Twitter followers. As a small-business owner, Ms. […]


Fishing where the fish are is something that bears have known for years but many folk who use Twitter seem to have forgotten. We cannot simply think our message will be heard by tweeting ourselves which is why we try and target influential people via tools like TweetLevel and BlogLevel. However, this isn’t the only […]


Recently I have been updating my twitter account adding relevant followers to be list of people I want to regularly hear from. The process is pretty simply, I have several columns setup on topics ranging from #influencechat, #ARchat to #measurepr. After a while, i recognise that there are some people whose tweets are interesting that […]


Too often I struggle to find out what analyst has said what about a specific subject. To make matters easier I have compiled a list of search tools to help me. Even though you can create custom lists, it sometimes becomes hard when you want to look for specific content within this group (especially if […]


Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys […]


There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right […]