The growth of twitter (with analysts)
Everyone knows that Twitter is huge. Not a day goes by without another story showing how it saved someone’s life, broke a news story first or has fundamentally changed the way we think – its growth and entry into everyday life could justifiably allow its usage to be called (in technobabble bingo) a ‘paradigm shift’.
The questions I have been debating focus on growth. Specifically:
- Does news fuel growth in Twitter or does uptake fuel news?
- Do analysts (as supposed ‘fortune tellers’) get it right and are they ahead of the curve or mere sheep?
- Why is this important?
To answer these questions, I have looked at my favourite community of analysts. With a little help from Carter Lusher’s analyst twitter directory as well as my own research, it has been possible to monitor the uptake of analysts on Twitter.
One of the fortunate aspects of using analysts as the criteria for this search is that there are very few closed communities that we can easily track growth in – if you know any let me know and I’ll add them to the table.
Does news fuel growth in Twitter or does uptake fuel news?
Not surprisingly the two are well connected – with a clear conclusion that in the early part of this year news significantly drove new visitors to twitter.
Do analysts (as supposed ‘fortune tellers’) get it right and are they ahead of the curve or mere sheep?
Analysts appear to be ahead of the curve. Whereas there is still a clear relationship between their uptake on news/growth they still seem to be slightly in front of the trend.
Why is this important?
It is an analysts job to understand technology trends. Obviously sometimes they get it wrong but if they get it right and predict that we should be using product x as it will be the next big thing – then, I will use it too. Our role as communication professionals is to engage with our key audiences no matter where they have these discussions.
The recommendation I would make is that we continue to monitor what the analysts predict are the major changes in how people use social media. There is a great advantage in being an early adopter of a product – such as being a trusted participant. Whereas we do not have time to try and test every new solution, there is lot to be said by watching analyst behaviour – if they are using a new solution then maybe we should too. Maybe we should be taking Jeremiah’s advice and look to get ahead in the areas of social colonization, context and commerce.
Filed under: analyst relations, social media | 10 Comments
syndicate and subscribe
Most active posts
top posts all time
- Trends: The Battle For CMO Mind Share | Forbes on Top analyst blogs
- Analyst technology predictions 2011 « Technobabble 2.0 on Technology predictions 2010
- Social Media: Blueprints, eBooks, Guides, Tutorials and Whitepaper - Kleckerlabor on White paper – distributed influence: quantifying the impact of social media
- The Internet of Things and Change | Forbes on Top analyst blogs
- Tuesday's Tip: Why Context Matters – Forget Real-Time, Achieve Right | Social Media Blog Sites on Top analyst tweeters (via TweetLevel)
- How to use TweetLevel–your GPS for navigating Twitter influence
- The Influence Tipping Point
- New TweetLevel: your GPS for navigating twitter influence
- Better B2B Video – a Brighttalk Panel Discussion
- Time to put an end to this modern form of slavery
- The critical importance of time when understanding influence
- December 2012 (1)
- October 2012 (2)
- August 2012 (2)
- July 2012 (1)
- February 2012 (3)
- January 2012 (3)
- December 2011 (4)
- November 2011 (2)
- October 2011 (1)
- September 2011 (4)
- August 2011 (1)
- July 2011 (3)
- June 2011 (1)
- May 2011 (4)
- April 2011 (3)
- March 2011 (1)
- February 2011 (1)
- December 2010 (1)
- November 2010 (1)
- October 2010 (2)
- September 2010 (3)
- August 2010 (1)
- July 2010 (10)
- June 2010 (3)
- March 2010 (1)
- February 2010 (7)
- January 2010 (5)
- December 2009 (4)
- November 2009 (4)
- October 2009 (3)
- August 2009 (7)
- July 2009 (3)
- May 2009 (2)
- March 2009 (7)
- October 2008 (2)
- August 2008 (2)
- July 2008 (3)
- June 2008 (5)
- May 2008 (9)
- April 2008 (8)
- March 2008 (7)
- February 2008 (9)
- January 2008 (18)
- December 2007 (3)
- November 2007 (9)
- October 2007 (8)
- September 2007 (5)
- August 2007 (6)
- July 2007 (8)
- June 2007 (6)
- May 2007 (15)
- April 2007 (9)
- getting ready to hear predictions for 2015 @edelmanuk at #edelcrystalball event 2 weeks ago
- RaceResults 360 | World edge.raceresults360.com/rr360/race/yTZ… 1 month ago
- Englands FA damaged FIFAs image in attempt to win 2018 world cup - i think #FIFA did that all by themself 1 month ago
- Are you a social media measurement pro? Looking to hire expert in analytics. let me know if interested... 2 months ago
- What the World's Greatest Ever Urban Migration Means for Consumers and Brands huff.to/1vKa6Dw via @HuffPostUK 2 months ago
This work is licensed under a Creative Commons License
DisclaimerThis blog accepts forms of cash advertising in the form of link placement. However, neither my employer nor myself endorse in any way the sites that are linked.