Archive for February, 2012

Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the story originated and spread whilst focussing on who the key people were in the conversation and what they […]


To provide an added balance, Jeremiah Owyang has contributed the view from the analyst’s perspective… To download these images go to Flickr for Analyst Relations (from @jonnybentwood) or Analyst (from @jowyang)


This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community or conversation but whose narcissism for their own popularity made them believe their power of their own word. But on this […]