Archive for March, 2008

Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues against heavyweights who […]

Every now and then I witness a marketing campaign that makes me stand back and applaud. Today I doff my cap to HSBC and China Design Now who have filled Leicester Square with origami pigeons. Not only is this visually stunning but if you take a bird and follow the call to action (unfold me […]

Mary Beth-Kemp from Forrester has recently completed a new report that Edelman contributed towards that has tried to look at the value of influencers in a connected world. Mary has previously explained that marketers need to integrate an individuals social value (knowledge, involvement, participation, contacts) into their plans.  My take from this is that by […]

Earlier this year I was asked to give advice to one of our clients who wanted to make a ‘viral video’. At first I was a little bit overwhelmed by this request, as my initial view was that something only goes viral if the content is top notch. As Media Guerilla states, “If there’s any real […]

My colleagues from the public affairs team have just written a very comprehensive summary of today’s budget – which I am pleased to share with you: Download pdf: Budget 2008 – Edelman Public Affairs Listed below are some of the key point from this document: Updated economic growth forecast: Mr Darling downgraded the mid point […]

Last month the Wall Street Journal reopened the debate concerning whether analysts are independent. This caused quite a stir amongst several AR commentators which eventually moved the discussion towards that on ethics. The IIAR (Institute of Industry Analyst Relations) have a consensus-approved blog which has a very interesting take on this. Specifically it looked at […]

Kudos to my colleague Mark Pinsent who pointed this great report from the EIU Download the marketing paper Engaging Global Executives: 10 Megatrends in B2B Marketing 2008 The 10 megatrends it predicts include: 1. Thought leadership becomes a top priority 2. B2B marketers go higher, deeper and wider 3. Integrated marketing becomes the norm 4. […]