Since I published the social media white paper, a few people (such as Doc Searls and Sean Bohan) have recommended that I republish this document in html and into a series of blog posts so it is possible to comment on the individual sections.
Great idea – click on the links below to go the individual posts
- introduction
- why is it important to measure online influence?
- social media index
- defining influence
- is influence what we should measure?
- should marketers target influencers or the easily influenced?
- what can we be selling that is better to buy than impressions?
- what are the origins of influence?
- the move to micro communications
- be cautious
- a formula to understand influence
- what makes this actionable?
- conclusion
You can still download the full document by clicking here: “Distributed influence: quantifying the impact of social media” (PDF).
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